Portfolio

Case files

Documented engagements with modest, process-focused outcomes — not miracle metrics.

Cosmetics aisle after planogram reset

Beverage

Gangwon beverage endcap reset

Challenge: Distributor could not verify endcap builds before promo week.
Solution: Endcap Execution Kit with two-pass verification and photo library.
Outcome: Rebuild rate dropped; distributor meetings used shared evidence pack.

Convenience store promo zone with synchronized pricing tags

Convenience retail

Seoul convenience pickup alignment

Challenge: Counter scripts contradicted app promo banners during lunch peaks.
Solution: Pickup Window Optimization Pack plus Click-Collect Signage Pack.
Outcome: Mystery pickup audit showed fewer misrouted orders over three weeks.

Health and beauty category with refreshed secondary placement

Health & beauty

Beauty category media refresh

Challenge: Loop rejections from policy violations stalled a seasonal push.
Solution: In-Store Digital Loop Program with adjacency review and two optimization cycles.
Outcome: Policy pass rate improved; second refresh landed before peak weekend.

Regional supermarket chain endcap refresh

Snacks

National snack pilot to rollout

Challenge: Brand needed go/no-go criteria before funding nationwide spend.
Solution: Multi-Store Pilot Program followed by Nationwide Rollout Playbook waves.
Outcome: Pilot learnings archived; wave retros reused in Q3 planning.

Printed promotional materials stacked for distribution

Household

Promo calendar conflict reduction

Challenge: Sales, ops, and agency held three conflicting promo spreadsheets.
Solution: Promo Calendar Harmonization with weekly change logs.
Outcome: Double-booked door discounts caught before print deadline.