About
Built in Gangneung, scaled nationwide
Ralam started as a distributor-facing trade desk in Gangwon. Today we run omnichannel support plans for consumer brands, importers, and category teams who need evidence — not slide decks — when banners push back.
Principles
Evidence over anecdotes
Every recommendation ships with door-level proof your partners can open in meetings.
Localized, not generic
Templates respect banner rules, Korean retail calendars, and regional field realities.
Operational discipline
We document what is not included as clearly as what is — fewer surprise scope debates.
Timeline
- 2019
Founded in Gangneung
Ralam opened as a boutique trade desk serving Gangwon distributors.
- 2022
Pickup practice launched
Added click-and-collect messaging and counter scripts for Seoul pilots.
- 2025
Nationwide rollout desk
Formalized wave-based rollout playbooks after multi-banner pilot successes.
Team (11)
James Han
Trade marketing strategist
Designs omnichannel playbooks for national FMCG launches; former category manager at a top-5 banner.
Min-jae Park
Retail execution manager
Runs field quality systems across Gangwon and eastern corridors; obsessed with photo evidence standards.
Sora Kim
Field coordinator
Coordinates pickup lane projects and convenience formats; fluent in retailer ops constraints.
Noah Jung
Analyst
Builds scorecards and promo calendars; turns messy spreadsheets into distributor-ready narratives.
Elena Cho
Designer
Adapts store media to banner aspect rules; maintains template libraries for seasonal refreshes.
Ara Lee
Account lead
Primary contact for importer and distributor alignment workshops.
Hee-jin Yoon
Trade marketing strategist
Focuses on sync campaigns where three agencies touch the same SKU set.
Dae-won Choi
Retail execution manager
Leads Busan metro field squads during high-intensity promo windows.
Mei Lin
Field coordinator
Specializes in health & beauty doors and planogram-adjacent placements.
Ravi Patel
Analyst
Sampling methodology for compliance audits; documents blockers without sugarcoating.
Yuna Seo
Designer
Pickup signage families and bilingual copy decks for hybrid stores.